Held on a hot summer day in South Texas, specifically Hidalgo, Texas; Tropicasa, no—forma, and L.jardín curated a lineup of musical artists to rock the stage for Grassfed Fest. We provided the promotional campaign, directed the visual branding, and helped with the project coordination for the Tropicasa x no—forma stage.
To provide the visual communication and media assets necessary to maximize promotional outreach and align with the Tropicasa brand — that balances both its Latino roots and the future of artistic expression in the community.
We developed a campaign that aligned culturally with the location of the festival as well as complemented the free-spirited nature of the collaborative brands/organizations. We achieved the visual results through varying processes from laser-etching on fruit, to photo-scanning the imagery.
