The new wave overtaking the old-guard; submerged in the deep blue sea of financial services.
Objective:
Establish a newer, more technologically-efficient company in an outdated, lagging industry. The identity needed to have a sense of tranquility, precision, and communicate a sense of flow and exchange in its visual elements.
Solution:
We communicated the feeling of security and relaxation by minimizing visual noise and creating a brand experience that puts transparency and the end-user above all.
