de Sanchez Spa + Salon is a long-established legacy brand of more than 25 years and is moving into the future along with its counterparts in the wellness and beauty industry. A reimagining and refinement of the spa + salon brand needed to reflect the technical detail and precision of their services, along with the artistic integrity and exploration invested in their work.
"Relaxation, Restoration, and Refinement for Everyone."
Equip the brand with the necessary visual system and design solutions to move forward with the future of beauty, wellness, and personal care. The main task was to create a visual identity that would unify the varying services and departments and keep the integrity of the brand's history. The exterior environment and relaxation spaces needed to be transformed and transitioned to follow suit and provide a newer, more refined experience after the pandemic.
With the identity system, we pulled together the scientific processes and techniques of mixing solutions and processing of color treatments, with the soft and relaxing overtones that massages and skincare procedures include. There was a completely new print and announcement system implemented, which communicates everything from appointment collateral, to signage and menus. For the interior physical space we assisted with the consolidation and reorganization of the interior lobby/retail area by defining the merchandising direction and customer experience of the salon. The exterior design and update was collaborated on with Texas regional landscape designers, Lannscape, who was responsible for the planning and construction of the environment.