de Sanchez
Words:

de Sanchez Spa + Salon is a long-established legacy brand of more than 25 years and is moving into the future along with its counterparts in the wellness and beauty industry. A reimagining and refinement of the spa + salon brand needed to reflect the technical detail and precision of their services, along with the artistic integrity and exploration invested in their work.

"Relaxation, Restoration, and Refinement for Everyone."

Objective:
Equip the brand with the necessary visual system and design solutions to move forward with the future of beauty, wellness, and personal care. The main task was to create a visual identity that would unify the varying services and departments and keep the integrity of the brand's history. The exterior environment and relaxation spaces needed to be transformed and transitioned to follow suit and provide a newer, more refined experience after the pandemic.
Solution:
Contribution:
Branding + Identity Systems
Campaigns
Creative/Art Direction
Environmental Design
Graphic Design
Photography
Strategy + Concept Development
Customer Experience (CX)
Partner/Source:
https://desanchez.com
Date:
04/2021
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