de Sanchez is a long-established legacy brand of more than 20+ years and is moving into the future along with its counterparts in the wellness and beauty industry. A reimagining and refinement of the spa + salon brand needed to reflect the technical detail and precision of their services, along with the artistic integrity and exploration invested in their work. The identity system pulled together the scientific aspect of mixing and processing color and chemical treatments, with the soft and relaxing overtones that massages and skincare procedures have in the spa. We contributed to the physical space by assisting with the retail merchandising and customer experience of the salon, from its visualizing of products to the organizing of the different service areas.
"Relaxation, Restoration, and Refinement for Everyone."